How to profit from a fair in China
To address the issue of how benefit from a fair in China, we must start by considering what we have to do before the show, at the show and after the show.
In previous entries in this blog we have given some tips on what you have to do to participate in a fair, how to choose it, and prepare and that is what to wear and what we can buy in China, It only remained for saying we should have had previous contacts in this country is very important to invite you to visit our stand and maintain personal contact with those whom we knew only by mail or telephone.
During the fair is essential to keep a logbook with all the views we receive, It is recommended to wear a small printed form stating the day, the company name, the visitor, office and mail address, and telephone number and a column of observations that be worth to remind us what specifically has been treated with every visitor concrete, You can print multiple sheets, in plan contact list, headed in Spanish or English and Chinese and always ask the visitor to be the same who fill in the details.
Regardless of this systematic data collection need to collect cards, China always exchanged and before storage is important bring them the date we got it, Otherwise after several visits we will be almost impossible to remember where they came by the sheer number of them that we.
It is also important that we we distribute our cards, with a written Mandarin Chinese side and directions of our company and our Chinese representative, if we have. Besides being in our booth must visit because if the fair sector, as we have recommended, we will find both our competitors, allowing us to gauge our level of competitiveness, as potential customers and if it is true that whoever throws a booth at fairs are supposed to sell rather than buy, there can always be some opportunity to present our product or to arrange a visit once the show ended.
We insist on the need at booth always be people who speak Chinese and know our product, are the most important asset that we at the fair.
Finally once the show and back home is when the operation starts by tracking which systematically contact with all visits we received, we will try to ask us quotes and initiate business contacts we went to look there, a fair without an intensive follow-up is virtually useless and where we must make every effort is precisely to end the same.
This is imperative that when we ask for a quotation be quick in our response, Otherwise we will create a bad feeling in customers and may run the risk of losing some operation for not giving a concrete and rapid response to the requirements to be doing us.
Ideally able to follow up with the same Chinese people who were with us at the booth and they know us and what is most important, our product, is why we, as always doing these activities from the hand of a company that, how come China Management, know help us plan the prior, during and after a show and make investment in the same, which is usually quite expensive, It is profited us with a market entry, that however small will always be the bridgehead to continue in this complex and difficult market.
